15th of November 2018

Ramada Parc Hotel, Bucharest ROMANIA

20 speakers

Business Diplomacy Conference 2018 is organized by
Romanian Business Exchange in partnership with the Center for Applied Strategies

Business Diplomacy Conference 2018 – as part of the Diplomacy360 Program, is an outstanding international event at its third edition, where 200 diplomats, business people, decision-makers in Romanian and international companies and other international relations experts from Romania and abroad announced their participation.

The 20 speakers of the Conference will discuss about the ways in which the leaders interested to become more competitive in their activity, can utilize methods and techniques from diplomacy, in order to anticipate threats and exploit new opportunities arising from geopolitical changes, to avoid conflicts and make strategic alliances to protect their interests, solve problems and develop international organizations and businesses.

The International Diplomacy360 / Business Diplomacy Program is more than a Business and Diplomacy Conference – but represents the key towards a sophisticated international community

” Become the Ambassador of your Organization”


At the International Business Diplomacy Conference 2018, the participants can see the world beyond appearances, through the eyes of diplomats that are specially educated to solve critical situations and develop relationships in a global environment characterised by Volatility, Uncertainty, Complexity and Ambiguity, as this is the new normality. Business paradigms are changing rapidly, being sensitively influenced by geo-political, technological and economic factors that are not related to the national context only. These changes can generate both threats and opportunities for companies.

The international perspective is increasingly important for any organization.

Companies need to collaborate with governments and diplomats, NGOs and other local and international economic influential groups to maintain and develop their market place and solve problems whose solving is no longer only in their power.

In order to operate sustainably and protect their interests in the markets, companies need to develop internal competencies that enable them to create, cultivate and manage high-level relationships with interest groups, governmental, non-governmental and private factors that are influential and relevant to the company’s activity.

This requires a way of being.

Diplomacy can provide visionary businessmen with kind of tools and methods that they need to succeed in the 21st Century. Diplomat-businessman relationship is mutually beneficial.

The conference addresses to business representatives willing to improve their ability to anticipate new challenges and exploit business opportunities, to diplomats and other international relations experts as well as to professionals from other fields interested in the synergies between diplomacy and business, culture, city administration , digital and cyber, media & jounalism, sports. Last but not least, the event is also recommended to young people in exploration of new professional levels.

The speeches will be presented both in English and Romanian language as the case may be, with simultaneous interpretation RO/EN.

9:00 – 9:45 Registration, Welcome Coffee & Networking

9:45  Welcome Speech: Diplomacy360 – Valentin PREDA/ CEO @ Romanian Business Exchange

10:00 The official opening: H.E. Mr. Cristian DIACONESCU, former Minister of Foreign Affairs

Surviving & Generating New Business in the 21st Century – Shaun RIORDAN / British Career Diplomat, Director of the Chair in Diplomacy and Cyberspace and the European Institute of International Studies

Global Government Affairs in a time of change – Lena Bäcker (Sweden) Founder and President at Good Government Affairs, Honorary Board Member at the International Diplomat Business Club UK and UAE

Norway’s Blue Path to a Green Future – H.E. Ms. Lise Nicoline KLEVEN GREVSTAD – Ambassador of the Kingdom of Norway in Romania

Dominic BRUYNSEELS – Executive President of FIRST BANK Romania


11:40 – 11:55 Coffee Break & Networking

The Old-School Diplomacy in the New World: H.E. Mr. Stefan GLAVAN – Romanian Career Ambassador

Protecting the Company’s confidential information: Ionut RITES / Chief of Classified Information Office – Chamber of Deputies

How to be the Diplomat of your Business: Colin Lovering – Chairman of the board of Directors British Romanian Chamber of Commerce (BRCC), Senior Vice-president of Avison Young

Sport Diplomacy – Mihai COVALIU / President of the Romanian Olympic and Sports Committee


13:00-13:45 Lunch Break & Networking

Cultural Diplomacy: dr. h.c. Ioan HOLENDER

Corporate Diplomacy: How the diplomatic competences can help the business people to open new international markets and build strategic business alliances – Stefan POPESCU / Corporate Affairs @ ENGIE Romania, former State Secretary Ministry of Foreign Affairs

Public Diplomacy – Dorel CAPRAR / President of the Committee for Defence, Public Order and National Security – Chamber of Deputies

Diplomatic Etiquette – H.E. Mr. Gheorghe Dinica, former Chief of the Romanian State Protocol

Crisis negotiations – Liviu DANILA , General bg.(r.), Expert TAIEX of COM UE


15:15-15:30 Coffee Break & Networking

The role of the Romanian Diplomacy in achieving the Great Union: H.E. Mr. Cristian DIACONESCU, former Minister of Foreign Affairs

Media & Journalism Diplomacy: Dan Carbunaru / Director @ EU Affairs Journalist

Cyber Diplomacy: Tal PAVEL, CEO&Founder MiddleEasterNet – The Cyber Empowerment Center – Israel

Cultural Diplomacy: Hélène ROOS – Director, French Institute in Romania

Climate Diplomacy: General (r) Emil STRAINU

City Diplomacy & Digital Diplomacy: Shaun RIORDAN

16:45 Diplomacy360 Conference Conclusions & 2019 Plan Presentation;











Cristian CIORBA






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Our thanks to all participants that already registered before the 9th of November 2018 to the Diplomacy360 / International Business Diplomacy Conference 2018, and we look forward to welcoming them on the 15th of November, starting with 9:00 (Registration, welcome coffee & Networking) at Ramada Parc Hotel (TERRA Hall), 3-5 B Poligrafiei Avenue Bucharest. The Conference will start at 9:45

The event is fully booked!

    If you want to be added on the waiting list for the Diplomacy360 / International Business Diplomacy Conference 2018, please contact us at [email protected] at +4 021 266 56 77 or through the contact form. We will then come back to you if any of the participants would want to cancel it their participation.



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